Inspired by the culture of the staff and management, ID Integrated Pte Ltd set out to create a workspace that celebrates life through Campari Singapore's brands. The office, located on the 28th floor of the Gateway East building, is designed to be appreciated like "a great bottle of wine". The space is not just an office, but a fully functional bar used for marketing their alcoholic beverages through live-tasting events and bartending demonstrations.
The office is divided into three segments, each serving a unique purpose. The Campari Bar serves as the main point of congregation for product presentations and doubles as a social working space and lunching area. The central zone houses meeting rooms of various sizes, designed to be reconfigurable for different occasions. The workspace zone, the brains of the company, is a spacious and conducive open office littered with phonebooths and discussion pods.
The design process was not without its challenges. The layout of the office space, a parallelogram with acute angled spaces, was difficult to utilize. However, the design team turned this challenge into an opportunity, transforming these spaces into premium and functional areas. The result is a unique office design that promotes collaboration and communication, while staying true to the brand's identity.
This innovative design has not gone unnoticed. In 2021, it was awarded Silver in the A' Interior Space, Retail and Exhibition Design Award. This prestigious accolade is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the creativity and technical skill of the design team at ID Integrated Pte Ltd.
In conclusion, the design of Campari Singapore's office by ID Integrated Pte Ltd is a testament to the power of innovative design. It's a space that not only meets the functional needs of the company but also creates a unique environment that reflects the brand's identity and promotes collaboration. This project serves as an inspiration for future office designs, proving that workspace can be both functional and aesthetically pleasing.
Project Designers: Judy Bartolome
Image Credits: Judy Bartolome
Project Team Members: Teddy Sun
Gurkan Izci
Ohm
Kelvin Chow
Joe Ning
Wendy Onofre
Tedja Kurniawan
Project Name: Campari Singapore
Project Client: Judy Bartolome